At the conference in Montecchia di Crosara in the province of Verona, a large and attentive audience of more than 200 local cherry producers had the opportunity to listen to four presentations that outlined the main challenges affecting the choices of farmers and cherry producers.
In the first presentation, Stefano Lugli outlined the process of choosing a variety and provided farmers with the criteria with which to evaluate their investment choice, as well as offering an overview of the main new varieties available from international breeding programmes. Click here to download the presentation.
Agronomist Romano Amidei gave a broad overview of cherry rootstocks, the main agronomic choices, and the different planting distances. Click here to download the presentation.
Tommaso Pantezzi, from the E. Mach Foundation, presented the latest updates in the fight against the dreaded Drosophila suzukii, the insect that has been a serious threat to various crops, including the cherry tree, for the past 10 years. Click here to download the presentation.
Thomas Drahorad concluded the evening by presenting a number of case studies that, in different parts of the world, have constituted paths of excellence to enhance quality in the markets. Click here to download the presentation.
03 Jan 2024
The Chinese market, says Sharon Kirk of Southern Fruits International, has shown more interest in 26mm fruit and 1kg boxes this year. So far there has been very good demand and the fruit will continue to be available for purchase online throughout the season.
01 May 2023
The main objectives of the programme are to select late-ripening cherry varieties with good size, texture and quality, fruit tolerance to cracking and good shelf life.
06 Nov 2025
The 2025-26 Chilean cherry season kicks off with an air shipment to New York. Crunchy, sweet, high-quality fruit sets the tone. Forever Fresh targets the US market to reduce reliance on China and strengthen winter exports with premium, carefully selected varieties.
06 Nov 2025
Vignola's fruit consortia renew leadership after Andrea Bernardi's passing. Lenzarini and Cavani take over, aiming for continuity, innovation and unity while enhancing the territory and supporting IGP cherries and plums across the local agri-food system.
