At the conference in Montecchia di Crosara in the province of Verona, a large and attentive audience of more than 200 local cherry producers had the opportunity to listen to four presentations that outlined the main challenges affecting the choices of farmers and cherry producers.
In the first presentation, Stefano Lugli outlined the process of choosing a variety and provided farmers with the criteria with which to evaluate their investment choice, as well as offering an overview of the main new varieties available from international breeding programmes. Click here to download the presentation.
Agronomist Romano Amidei gave a broad overview of cherry rootstocks, the main agronomic choices, and the different planting distances. Click here to download the presentation.
Tommaso Pantezzi, from the E. Mach Foundation, presented the latest updates in the fight against the dreaded Drosophila suzukii, the insect that has been a serious threat to various crops, including the cherry tree, for the past 10 years. Click here to download the presentation.
Thomas Drahorad concluded the evening by presenting a number of case studies that, in different parts of the world, have constituted paths of excellence to enhance quality in the markets. Click here to download the presentation.
27 Aug 2025
A study carried out in Europe and the USA evaluates the efficiency of the parasitoid Ganaspis kimorum against Drosophila suzukii, highlighting its complex interactions with pupal parasitoids Pachycrepoideus vindemiae and Trichopria drosophilae in biological control programs.
04 Mar 2026
Chilean cherry exports to China are projected to rise by 14.3% by 2030, increasing market pressure and pushing prices down. Industry leaders and the SNA warn that up to 30,000 hectares may need to be removed to restore balance and protect long-term profitability.
04 May 2026
In France, the first Royal Tioga cherries reach the shelves as early as April thanks to protective systems against wind and rain. Early production reduces competition, improves growers’ margins and allows prices of up to €14 per kilo at the start of the season.
04 May 2026
In 2026, UK sweet cherries confirm growth, quality gains and steady retail demand. With production forecast at 8,000 tonnes, the key challenge will be diversifying across retail, wholesale and export to capture value during seasonal peaks while reducing waste and big discounting.
