09 Apr 2025
The Chinese fruit market demands more than quality—cultural insight is essential. Chilean cherries can thrive by aligning with Chinese symbolism, Guānxi, and holiday timing. Learn how to turn fruit into a premium, culturally resonant product.
04 Apr 2025
The Chilean cherry boom in China shows early signs of saturation: rising supply, slower demand and geopolitical risks. Market analysis, future strategies and the importance of differentiation to create value and mitigate long-term exposure.
28 Mar 2025
The plummeting price of cherries in China is undermining the profitability of orchards. Excessive irrigation affects energy costs and fruit quality. Discover strategies to optimise water use and improve the sustainability of cultivation.
24 Mar 2025
The greenhouses in Qicun, China, are becoming a model for cherry cultivation thanks to advanced techniques, valuable varieties and cooperative management that improves productivity and guarantees high quality fruit, ready for the market as early as mid-April.
19 Mar 2025
China starts the destruction of 1,300 containers of damaged Chilean cherries, stranded at sea for more than 20 days. More than 24,000 tonnes of fruit, worth USD 120 million, were rejected: a blow to Chilean exports and the global fruit and vegetable market.
24 Feb 2025
Although the power supply of the containers was maintained and the cold chain was not interrupted, according to Antonio Walker, president of SNA, who inspected the containers on board, the fruit arrived in very poor condition.
11 Feb 2025
The reaction on Chinese social media was immediate: many users shared images and enthusiastic comments, celebrating the ability to buy the fruit without having to calculate their budget. The term "cherry freedom" has gone viral.
07 Feb 2025
‘This is an expected phenomenon, due to oversupply,’ says Jorge González, agricultural economist at INIA. ’The increase in cultivated areas has generated a supply pressure that exceeds the capacity of demand, which leads to a fall in prices.
03 Feb 2025
Most TikTokkers guarantee the delivery from the orchards of Tasmania straight to the buyer's doorstep. “Maybe 10 years ago we were selling cherries in supermarkets. Now... TikTok is more popular, especially among young people,” said Jack Wang, from Lucaston Park Orchards.
22 Jan 2025
'Arrivals of Chilean cherries by sea have grown significantly this season. More than 40 ships of Chilean cherries have arrived since November and some will continue after the Spring Festival,' reports Zhu, director of Shenzhen Changhong Logistics Co.
