28 Apr 2025
"Naturalmente CeriZiosas" is the new EU campaign promoting the quality, sustainability, and social value of European cherries. Through events, showcookings, and digital strategies, the three-year project will engage consumers and boost the visibility of the agricultural sector.
09 Apr 2025
The Chinese fruit market demands more than quality—cultural insight is essential. Chilean cherries can thrive by aligning with Chinese symbolism, Guānxi, and holiday timing. Learn how to turn fruit into a premium, culturally resonant product.
07 Apr 2025
Fruits and by-products of the world's main cultivated sour cherry variety lead the 2025 food trends: versatile, rich in nutrients and natural melatonin, they support muscle recovery and enhance every dish. A sustainable superfood conquering the food world.
21 Mar 2025
Northwest Cherries is bringing back the iconic redhead woman in their campaign, paired with influencers, digital ads, and health-focused messaging. The goal: expand into global markets like South Korea and Thailand, leveraging quality, strong demand, and innovative promotions.
11 Feb 2025
The reaction on Chinese social media was immediate: many users shared images and enthusiastic comments, celebrating the ability to buy the fruit without having to calculate their budget. The term "cherry freedom" has gone viral.
23 Jan 2025
For the American tart cherry industry, this statement is a sweet nod to the versatility of the fruit among younger generations. From adventurous culinary creations to its vibrant ruby-red beauty, tart cherries are set to inspire a new audience in unexpected ways.
15 Jan 2025
“Together with this launch we are presenting the mascots created by the Chilean Cherry Committee to bring consumers closer to this Chilean fruit. These three mascots represent the main varieties of Chilean cherries: Santina, Regina, and Lapins", said Charif Christian Carvajal.
01 Jul 2024
Research conducted by Driscoll's found that seven of the top 10 best-performing cherry varieties are British, citing the fact that they are among the best in terms of flavour and size. Furthermore, 89% of British buyers prioritise taste and freshness.
20 May 2024
A 2023 consumer study that surveyed over 2,000 consumers found that the key factors continue to be quality and flavour. However, once the retail price reaches $4.50 per pound, sales begin to decline.
Consumption Markets Press review
24 Jan 2024
Importers expanded their sales network through streaming services, hiring broadcasting companies and influencers with a high audience. This season, Chile expects to export a total of 81,477,564 boxes to China.
