All the news for Consumption

All cherries are not the same: Sainsbury's marketing lesson

Consumption Retail

06 Jun 2023

In large retail outlets, where sales are made on a free service basis, the label has a fundamental function in communicating the product to the consumer. The Sainsbury's label is an interesting example of clear and comprehensive communication.

Cherries rank on top of European consumers' preferences

Consumption

16 May 2023

As part of the European Breeding Value project, CNR-IBE conducted a multilingual survey of over 900 European consumers to understand their liking of the fruit. The cherry achieved excellent results and was confirmed as one of the most popular fruits.

Germany is the third largest importer of cherries

Consumption Markets

09 May 2023

Germany is the third-largest importer of cherries in the world after China/Hong Kong and Russia. From 2010 to 2021, between 52 and 77 percent of the cherries consumed in Germany were imported, with the majority of imports originating in other EU member states.