10 Oct 2025
The Chilean cherry industry aims for 120 million cartons of high-quality cherries. Focus on reputation, alternative markets beyond China, and growth in Europe and the United States. Claudia Soler outlines the strategy to enhance the consumer experience and strengthen global expor
09 Oct 2025
Global cherry production for 2025/26 falls by 10%, affecting Turkey, Europe and the United States. International prices are rising as Chile takes the lead in exports. The Southern Hemisphere is ready to seize the moment, but cherries risk becoming a luxury product.
03 Oct 2025
Chilean cherries strengthen their footprint in Southeast Asia: over 2,200 tons exported to Thailand and new market openings in Vietnam and Indonesia. ProChile’s ASEAN mission also paves the way for kiwifruit, blueberries and citrus, boosting Chile’s fruit diversification strategy
29 Sep 2025
Chilean cherries continue to dominate in China, but markets like North America and Europe demand consistent quality. The industry's challenge is to improve production standards, focusing on size, firmness, and defect-free fruit to remain globally competitive.
24 Sep 2025
Patagonia’s Argentine cherry growers challenge Chile’s dominance with quality, air freight exports and new markets. Without trade deals and amid rising domestic costs, competitiveness remains fragile, yet differentiation seeks to highlight the strength of the Patagonia brand.
22 Sep 2025
China opens its doors to Jerte cherries after ten years of negotiations. First shipments will go by air to avoid maritime delays. A new market for Extremadura’s fruit exports, facing strict protocols but also unlocking significant opportunities in the global cherry trade.
16 Sep 2025
The 2025 US cherry season ended with shipments to China at 65% of 2024 levels. Despite tariffs, lychees and Canadian cherries, demand for premium varieties stayed strong. Quality, pricing and logistics remain the main challenges as the industry seeks diversification.
15 Sep 2025
The Chilean Cherry Committee launches a strategy in South Korea focused on health, digital promotion and tastings in retail stores. The goal is to surpass the strong competition from local strawberries and win over Korean women consumers aged between 18 and 50 years.
29 Aug 2025
Chile has launched with China a 100% digital phytosanitary certification system for agricultural exports. The initiative improves security, traceability and efficiency for key products such as cherries, grapes, plums, grains and flowers, while reducing costs and delivery times.
28 Aug 2025
With the local season over in Kashmir, India’s cherry market now depends entirely on imports. Air shipments from the US, Turkey, and Iran, along with sea freight from Mashhad, are sustaining supply. Quality is excellent, but rising freight and labor costs are driving up prices.
