24 Mar 2025
The greenhouses in Qicun, China, are becoming a model for cherry cultivation thanks to advanced techniques, valuable varieties and cooperative management that improves productivity and guarantees high quality fruit, ready for the market as early as mid-April.
24 Mar 2025
The O'Higgins region of Chile uses artificial intelligence to revolutionise cherry cultivation. Drones and sensors ensure accurate data for more efficient, high-quality and competitive production on the global market.
21 Mar 2025
Discover how Professor Juan Pablo Zoffoli's research in Chile is revolutionizing cherry production. Innovative treatments improve size, quality, and shelf life, focusing on the Bing and Lapins varieties. Explore the science behind tastier, market-ready cherries.
21 Mar 2025
Northwest Cherries is bringing back the iconic redhead woman in their campaign, paired with influencers, digital ads, and health-focused messaging. The goal: expand into global markets like South Korea and Thailand, leveraging quality, strong demand, and innovative promotions.
21 Mar 2025
Río Cinca, Spain, kicks off Europe’s first cherry harvest with Cherries Glamour — premium, early-season cherries grown in cutting-edge greenhouses. With unmatched brilliance and taste, they’re set to lead Spain’s gourmet fruit market this year.
21 Mar 2025
In Chile, agrivoltaic panels are transforming agriculture: they protect cherry trees from sun and hail, improve fruit quality, boost yields, and reduce water consumption. This innovative project combines sustainability and clean energy for a greener future.
20 Mar 2025
How do sweet cherry trees survive extreme frost? Scientists study supercooling, a mechanism that keeps the buds alive even at -27°C. Understanding this process is crucial to protect future crops from sudden frosts.
20 Mar 2025
Little Cherry Disease threatens cherry orchards, causing small, unsaleable fruit. Learn how to recognise it, remove diseased trees and control vectors to protect the crop and keep production healthy and profitable. Practical strategies and up-to-date advice.
20 Mar 2025
Upgrade your cherry and table grape farms with grants covering up to 80% of costs. Install protective systems, improve fruit quality, and boost yields despite weather or pests. Discover available funding programs to modernize and increase farm profitability today.
19 Mar 2025
Chilean consultant Walter Masman emphasises the importance of innovating in the cherry sector by focusing on technology and quality. Plastic covers and early varieties help to remain competitive by overcoming the oversupply in China with high calibre fruit.
