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RedBeats: the Chilean cherry brand turning fruit into a pop snack

Consumption

09 Dec 2025

Copefrut introduces RedBeats, a Chilean cherry brand tailored for Gen Z: music-driven identity, flexible packaging and smart formats for every moment. The goal is to turn cherries into a daily snack, moving beyond the traditional gifting-centered consumption model.

Cherry coloration: a gene reveals the secrets behind pigment formation

Quality

09 Dec 2025

A scientific study in Sichuan (China) analyzed two cherry varieties with contrasting colors to understand the genetic regulation of anthocyanin production. The PavMYB.C2 gene and cyanidin-3-glucoside play a central role in developing darker hues. Applications for agriculture and

Australian cherries: delayed season but promising quality and Sustainability

Production

09 Dec 2025

The 2025 cherry season in Australia begins with a slight delay caused by unseasonal cold, but experts expect excellent fruit quality. Meanwhile, initiatives like Farmers Pick rescue cherries rejected for cosmetic flaws, helping reduce waste across the supply chain.

How American kestrels protect Michigan cherries and boost food safety naturally

Crop protection

08 Dec 2025

In Northern Michigan, American kestrels help cherry growers by scaring off fruit-eating birds. This reduces crop contamination and improves food safety. A low-cost, eco-friendly solution that supports sustainable agriculture and protects harvests.

South Africa’s 2025 cherry campaign blends seasonality, freshness and lifestyle-driven marketing

Markets

08 Dec 2025

South Africa’s cherry season launches with a 2025 campaign built on emotion, lifestyle and premium quality. By emphasising seasonality, wellness appeal, freshness and social content, the industry aims to make cherries the summer hero. An invitation to boost digital engagement.

South African cherry exports grow: UK leads, China set to open in 2026

Production

05 Dec 2025

South Africa’s cherry exports are growing fast: in 2024 over 800 hectares were in production. 60% go to the UK, followed by the EU and Middle East. China is the next frontier for 2026, with cold treatment protocols under evaluation to meet phytosanitary rules.

Bloom Fresh cherries: early and blush varieties from Chile to China and USA

Varieties

05 Dec 2025

Bloom Fresh cherries are transforming the global fruit market with new early and blush varieties. Grown in Chile, Spain, South Africa and France, premium selections like Cheery Glow and Cheery Treat meet rising demand from Asia, China and the United States.

Cherry covers in Chile: +30% yield and protection from unstable weather

Covers

05 Dec 2025

Cherry orchard covers are proving essential in Chile: they mitigate climate risks, boost yields by up to 30%, and allow earlier harvest. An effective solution for early varieties like Santina and Nimba, exposed to frost, rain, and thermal stress.

Parisi and Trims Fresh Crowned Cherry Royalty at Sydney’s Cherry Ball

Events

04 Dec 2025

At Sydney Markets’ annual Cherry Ball, a record-breaking A$260,000 was raised for Little Wings, a charity supporting seriously ill children. Parisi and Trims Fresh Merrylands were crowned 2025 Cherry King and Queen, each placing top bids on a premium Royal Hazel cherry box.

Drosophila suzukii: high pressure, critical zones and rising risks for cherry growers

Crop protection

04 Dec 2025

Drosophila suzukii shows sustained pressure, with humid Andean foothill areas most exposed and rising damage in key cherry regions. The short harvest window demands strict control, targeted rotations and integrated management to reduce losses and maintain fruit quality.